Creative Biz Coaching
For Photographers & Videographers
Coaching, Community, And Courses To Go From Unpredictable Freelancer Income To Fully Booked Creative Business
Get Started For Just $250/Month
with 3 month commitment
LIVE WEEKLY GROUP COACHING
5 COURSES
80+ VIDEOS
PRIVATE COMMUNITY
“Throughout the learnings and processes I've hit $2-$6k deals pretty regularly... ...I’ve been able to provide for my family in ways that I wasn’t able to do before.”
-Aaron Villa
"I immediately went full time after executing his lessons."
- Victoria Mannes
Weekly Group Coaching Calls
Learn new frameworks & ask your questions directly to Chris. Get the support & coaching you need to move the needle forward in your business and life.
Proven Client Acquisition System
The complete system from where to find 1000s of clients to closing the deal and having them come back for more.
24/7 Private Community
Feel supported by a community of entrepreneurs who understand what you're going through and hold you accountable to your best self.
Business Basics Blueprint
LLCs, insurance, niches, website, and more.
Retainer Framework For Repeat Clients
Go from $1k per client to $10k+
Automations + Hiring Guide
Remove yourself from your biz by hiring and automating it all.
Complete Sales Training
Gain confidence in your pitching with our sales scripts, video trainings, proposal templates, and objection handling resources.
Exact Scripts For Emails & Sales Calls
25 pages of cold email resources to help you stand out in their inbox (proven templates)
Irresistible Offer Creation Formula
The exact blueprint to stop charging hundreds and start charging multiple thousands.
The exact blueprint to stop charging hundreds and start charging multiple thousands.
What Results Are Clients Getting With The System?
"After I joined I was able to close my first client in a period of 3 months. That was a big deal for me because it was a $10,000 client!"
- Jose Arieta
"In my first month after I joined, I managed to close deals from 2 new clients. Now I am almost fully booked for the next 2 months with 7 new upcoming projects."
- Asti Messer
How A Simple 5 Step System Unlocks Consistent Clients
The Creative Biz Launch System
Step 1: Get coaching & learn from our community.
Step 2: Get your business basics in order.
Step 3: Create your irresistible offer.
Step 4: Follow the client acquisition system framework.
Step 5: Turn one time projects into long-term, high-paying retainers.
Step 1: Coaching & Community
Show up each week, ask questions, and get a clear plan forward
Like the name suggests, the focus of Creative Biz Coaching is.... Coaching!
Each week, Chris will teach you a new framework around sales, systems, mindset, or productivity. Then we open up call to group coaching. Hop in the queue, ask your questions directly to Chris, and get support & coaching you need to move the needle forward in your business and life. If you miss a week, replays are available inside the community.
Our community is here to hold you accountable to build up your best self. We're not just here to build a better business, we're here to build YOU, the entrepreneur.
Whether it's on the calls or in the community, you'll get implementation support, mindset/productivity coaching, and level up to your best self both inside and outside your business.
Feel supported by a community of entrepreneurs who understand what you're going through.
Step 2: Get your business basics in order
Set up your business the right way from the start.
If you're reading this, chances are you're already great at what you do. Photography or videography is what you're the best at. This module walks through how we can take our creativity and build a stable business foundation on top of everything we know.
Learn the one service, one avatar, one and channel method to hit your first six-figure year. Get the mindset training of what it takes to be a creative entrepreneur and the practical frameworks that make you a productivity machine.
Learn how to find a profitable niche and set up the basics like LLCs, bank accounts, insurance, accounting, and more.
Get the foundation for an effective cold email system. The sad truth is that most creatives set up their cold emails wrong. They send hundreds of emails and quit because they're getting few, if any, responses. This module wraps up by laying the foundation for cold email setup. We help you authenticate properly, show you automated warm-up tools, and ensure your main domain stays spam-free (while allowing your cold domain to do the heavy lifting).
Included lessons:
How To Start Your Business
Creative Entrepreneur Mindset
How To Stay Productive and Make Progress
Niche 101
Forming An LLC
Business Bank Accounts + Insurance
Bookkeeping, Accounting, Taxes
Payment Processing
Domain Setup
Cold Email Setup
Email Warmup For Deliverability
Building Your Basic Website
Step 3: Create your irresistible offer
Learn how to charge multiple thousands rather than hundreds
What's the easiest way to charge a lot for your work? Packages. We teach you the steps to identify the most profitable clients in your niche, create a package around the problems they're facing, and sell it for thousands.
The truth is, most creative offers suck. When I nailed down my irresistible offer I 3x'd my revenue.
Gone are the days of charging hourly or per asset. With the power of learning what VALUE actually means in the creative industry, you'll be able to create packages clients will be eager to buy. You'll learn how to transform the core offers in your business and rapidly increase your revenue per client.
Included lessons:
Typical Creative Biz Packages (Low Budget)
The Dream Outcome
The Value Equation
Problems + Solutions
Identifying Core Components and Bonuses
Implementing Guarantees
Pricing Your Offer
Putting It All Together
Website Revisited With New Copy
Step 4: Follow the client acquisition framework
The proven system to land client after client
You'll learn my proven client acquisition system that will generate predictable revenue for your business, month after month.
Everything from online databases to find thousands of potential clients to exactly what to say on a sales call to close the deal. You'll learn the complete pitching process, how to write cold emails that actually get responses, how to handle calls confidently, and so much more.
This system frees you from the trap of relying on referrals. Imagine if you could unlock predictable client revenue month over month. This systemized approach gives you the creative business security you deserve. We even show you how to automate the process so you can focus on doing what you do best: the creative work
Included lessons:
Client acquisition 101
Sales 101
What to do if you have no clients in your niche
Intro to prospecting
Lead gen basics
Cold email overview
Cold email level 1
The sales call
Perfect proposals
Negotiating
Fortune in the follow up
Closing deals, invoicing, collecting payment
Getting 5 star reviews
Collecting case studies
Retainer models
CRM walkthrough (free CRM included with the program)
CRM setup (advanced CRM)
Cold email level 2
Advanced prospecting
Cold email level 3
Marketing 101
Instagram marketing
Linkedin marketing
Step 5: Turn one time projects into long-term, high-paying retainers
The system to get clients coming back for more... every time
Fulfillment is where most photographers/videographers drop the ball. Most creatives think that all they have to do after signing a contract is deliver the best photos and videos possible. And they're great at that. They produce incredible results... but there's a few key things involved to land high-paying retainers.
This system teaches you the fulfillment pipeline that will help land client retainers. Landing one client is hard enough. This method turns one client deal into a year or more of guaranteed work.
On top of this, you'll learn how to get 5-star reviews, collect incredible case studies, and build a referral system that brings in revenue. Most creatives sleep on fulfillment, but this is arguably more important than client acquisition. Let's turn those $1k projects into $10k deals.
Included lessons:
Creative Biz Dashboard walkthrough
Customer experience is king
The fulfillment pipeline
Onboarding clients and collecting deposits
Intro to Notion
Perfect prep calls
Turnaround times
Sharing proofs
Final deliverables + invoicing
Collecting reviews
Case studies
The referral system
BONUS Step: Scaling past $100k
Hire a team and automate your biz or coast on 6 figures a year. You decide.
This bonus module is here to remove you from parts of your business and increase revenue. VAs, editors, AI, automations, and more. But if you don't want to go past $100k that's okay too. With steps 1-4 you have the system to run a sustainable business and have clients coming to you.
But if you want to grow to multiple six figures, here's what we got. Discover the magic of buying back your time. I'll show you two paths your business can go down once you hit six figures. This module will help remove you from your business. We walk through making your first hires like a VA and Editor, what to train them on, and how to communicate with your team.
Learn the magic of automation and create automated tasks for day-to-day tasks that are piling up. We wrap up by walking you through everything you need to know about S Corps and hiring an accountant.
Included lessons:
Your 6 figure blueprint
Intro to automations
Cold email level 4
Automating your business
ChatGPT and leveraging AI
Hiring and working with an editor
Hiring a Virtual assistant (VA)
Intro to Slack
Forming an S corp and hiring an accountant.
Everything you get when you enroll
1. Weekly Coaching Calls & Private Community
Weekly coaching calls focused on building YOU & your biz. We stretch accountability to your highest self. Get implementation support, mindset/productivity coaching, and level up to your best self both inside and outside your business.
Private community for Creative Biz Launch Students. Ask any questions around program content, unique client situations, and feel supported by a community of entrepreneurs who understand what you're going through.
2. FIVE Courses with 80+ videos lessons teaching you the Creative Biz Launch system
The complete, no-fluff creative biz system. Each video lesson contains actionable steps so that you're making real progress towards your dream business.
Everything you need to start and grow your creative biz. The step-by-step walkthrough to quickly implement all the tools, templates, scripts, and more to grow your biz.
Unlock the system that lets you get more clients, charge more per client, and keep them coming back for more.
3. BONUS: Creative Biz Action Plan & Creative Biz Dashboard
This Notion template walks you through each module and holds you accountable.
Custom built CRM for creatives
Production Database to keep track of client projects
Moodboard database to share with client
Photo editing pipeline for working with your future editor
Weekly journal for tracking progress
SOP database for creating playbooks for your future team
4. BONUS: Cold Email Mastery
Complete cold email setup guide to keep you out of spam and actually get responses from leads.
Cold email authentication guide
Automated warm up system
How to write cold emails: 4 step framework
Cold email templates (proven templates that get responses)
Cold email mistakes (the 17 most common mistakes)
How to find thousands of qualified leads with a few clicks
High response rate checklist
5. BONUS: 15+ Digital Downloads
Exact sales scripts to close the deal
Contract pack with customizable templates
Proposal outlines for high-paying clients
Cold email templates that get responses
Checklists for each module to stay on track
Client communication templates for every situtation
And many more!
6. BONUS: Software stack + exclusive discounts for students
List of 10+ softwares I use to run and automate my business
Setup guides to get going right away
Exclusive discounts for Creative Biz Launch Students
Custom Notion Templates
Step-by-step instructions to automate your business
Exclusive discounts on softwares
100% Money Back Guarantee
Get Started Today 100% Risk-Free
I'm able to make such a bold guarantee because I'm confident that this program works. It's changed my life and it's changed the lives of the students who've used this system.
If you aren’t completely satisfied with Creative Biz Launch, let us know within the first 30 days for a full refund. No questions asked.
Hear the results students have achieved with the Creative Biz Launch System...
“Throughout the learnings and processes I've hit $2-$6k deals pretty regularly... ...I’ve been able to provide for my family in ways that I wasn’t able to do before.”
-Aaron Villa
“He really tries to understand his students, give the best advice that he can, you can genuinely see that he's really there for his students. It's not just a course for him, he's really there to help uplift us and shape us into the best photography business professionals we can be."
- Victoria Mannes
"After I joined the course I was able to close my first client in a period of 3 months. That was a big deal for me because it was a $10,000 client."
- Jose Arieta
“There’s nothing he doesn’t cover in here.”
- Luke Kran
Zero clients to 7 within a few months of joining.
- Yi
Starting running his photo business in a systemized way and became clear on his service.
- Dennis L
"After working with Chris I was able to sign on 2 new clients in under 2 months"
- Gianluca
“The best online digital product I've ever purchased.”
- Jake N
Everything you get when you enroll today
Weekly LIVE Group Coaching
Learn new frameworks & ask your questions directly to Chris. Get the support & coaching you need to move the needle forward in your business and life.
24/7 Private Community
Feel supported by a community of entrepreneurs who understand what you're going through and hold you accountable to your best self.
Course 1: Business Basics
Set up your business the right way from the start.
Course 2: An Irresistible Offer
Learn how to stop charging hundreds and start charging thousands.
Course 3: Client Acquisition System
Get the complete system to land client after client.
Course 4: Flawless Fulfillment
The system to get clients coming back for more... every time.
BONUS Course: Scaling Past $100k
Remove yourself from parts of your business and increase revenue.
BONUS: Cold Email Mastery
Proven scripts, anti-spam setup, detailed email analysis, and more.
BONUS: Contract Pack
Mix & Match templates to create the perfect contract for your niche
BONUS: 15+ Digital Downloads
Sales scripts, client email templates, proposal templates, and more.
BONUS: Creative Biz Dashboard
All-in-one Notion dashboard with 6 templates to stay organized.
Accountability & Support
Chris & our community of entrepreneurs will hold you to your highest standard and support you throughout your journey of creative entrepreneurship.
100% Money Back Guarantee
45 Days. No questions asked.
Best case you get the creative biz of your dreams, you start landing client on repeat and to hit your long-term goals. Worst case you tell me I suck, I hit the refund button, and you get six weeks of free training.
Both options are risk free. But, the only thing guaranteed to not help you is not enrolling in the program.
The life you're dreaming of is on the other side saying "I'm worth it" and investing in yourself.
"I feel like I can make more money this year in photography than I did the last 3 years combined!"
- Max Cruz
"A mentor who gives a crap - Chris is not just great at what he does, he's passionate and invested in guiding us to our own success. The internet is full of gurus peddling courses promising the world - but the courses are lacking, and the mentors are missing. This is not the case here."
- Kevin Ziegler
"In my first month after I joined the course, I managed to close deals from 2 new clients. Now I am almost fully booked for the next 2 months with 7 new upcoming projects." - Asti Messer
"This course is worth WAY more than the upfront initial investment and will pay for itself with 1-2 clients"
- William N
How I went from chemistry nerd to building a successful photo & video biz.
And how I'm teaching thousands how to do the same.
When I was stuck in my 9-5, I wanted out. My goal wasn't to become a professional photographer. It was to build a business that would replace my 9-5. Photography just happened to be the thing I was good at.
That mindset dictated everything I did. I didn't look at the traditional ways photographers and videographers operated their businesses.
It all seemed so backwards and outdated to me... Build a portfolio, hope clients see it, get your name out there in networking events... this wasn't 2004 anymore.
There were those that said the answer was posting on Instagram every day for years hoping brands reach out. I didn't want to wait years. I wanted to escape the rat race ASAP.
I went to college for chemistry. Little did I know, being a math and science nerd was the perfect background for the photo and video biz I was building.
"Chris, we don't need a darkroom any more for photography... what does chemistry have to do with building a photo and video biz?"
I'm glad you asked. See, I had a problem solving approach to everything. I didn't subscribe to traditional thinking. I used a first principle approach. I took some online courses, watched youtube videos, and started building a system. Systems just make sense in my head (my friends tell me I act like a robot... but that's another story).
I built the system out, tested it, broke it, fixed it, and repeated this process from January 2020 to July 2020. And that's when I landed my first client. A whopping $500.
It was great to get paid, but even better, I had proof that the system worked. If I could land 1 client, I could land 50. I called my boss up and put in my 2 weeks notice.
Over the next 2 years I would go on to work with 50+ brands and scale my company rapidly to a team of 4.
During this time, I saw my creative friends struggling to land clients... some of them quit their jobs and had to go back to full-time work, because they weren't landing deals. Most were barely scraping by.
But somehow I was landing multiple high-paying clients a month and renewing existing client retainers.
Why were my peers struggling while I was able to land clients so easily?
Simple. I developed a systematic approach. I wasn't just shooting in the dark. I was following a proven framework that would produce results over and over again.
This same system has been used by creatives all over the world.
Jose used the system to land a $10k client.
Aaron is landing consistent $2-6k deals.
Victoria quit her job immediately after implementing the system.
Syaafi closed a $13k SGD ($9k USD) deal in just a few months.
This is what I give you today. A complete creative business system.
You're one decision away from the life you're dreaming of.
Your coach,
Chris Pieta
How I went from chemistry nerd to building a successful photo & video biz.
And how I'm teaching thousands how to do the same.
When I was stuck in my 9-5, I wanted out. My goal wasn't to become a professional photographer. It was to build a business that would replace my 9-5. Photography just happened to be the thing I was good at.
That mindset dictated everything I did. I didn't look at the traditional ways photographers and videographers operated their businesses.
It all seemed so backwards and outdated to me... Build a portfolio, hope clients see it, get your name out there in networking events... this wasn't 2004 anymore.
There were those that said the answer was posting on Instagram every day for years hoping brands reach out. I didn't want to wait years. I wanted to escape the rat race ASAP.
I went to college for chemistry. Little did I know, being a math and science nerd was the perfect background for the photo and video biz I was building.
"Chris, we don't need a darkroom any more for photography... what does chemistry have to do with building a photo and video biz?"
I'm glad you asked. See, I had a problem solving approach to everything. I didn't subscribe to traditional thinking. I used a first principle approach. I took some online courses, watched youtube videos, and started building a system. Systems just make sense in my head (my friends tell me I act like a robot... but that's another story).
I built the system out, tested it, broke it, fixed it, and repeated this process from January 2020 to July 2020. And that's when I landed my first client. A whopping $500.
It was great to get paid, but even better, I had proof that the system worked. If I could land 1 client, I could land 50. I called my boss up and put in my 2 weeks notice.
Over the next 2 years I would go on to work with 50+ brands and scale my company rapidly to a team of 4.
During this time, I saw my creative friends struggling to land clients... some of them quit their jobs and had to go back to full-time work, because they weren't landing deals. Most were barely scraping by.
But somehow I was landing multiple high-paying clients a month and renewing existing client retainers.
Why were my peers struggling while I was able to land clients so easily?
Simple. I developed a systematic approach. I wasn't just shooting in the dark. I was following a proven framework that would produce results over and over again.
This same system has been used by creatives all over the world.
Jose used the system to land a $10k client.
Aaron is landing consistent $2-6k deals.
Victoria quit her job immediately after implementing the system.
Syaafi closed a $13k SGD ($9k USD) deal in just a few months.
This is what I give you today. A complete creative business system.
You're one decision away from the life you're dreaming of.
Your coach,
Chris Pieta