BRAND PHOTOGRAPHERS & VIDEOGRAPHERS

Book Clients on Repeat with Our Proven 4-Step Acquisition System

Get Paid What You're Worth And Secure More Projects Without The Feast-or-Famine Cycle

Victoria Mannes

Product Photography

Andrew H

Commercial Photography

Asti Messer

Brand Videography

Kuma Content

Event Photography

Transform Your Creative Business

Charge What You're Worth

Are your clients only willing to pay with "exposure?" Learn our proven pricing strategies that have helped photographers and videographers double, even triple their rates.

Find High Paying Clients

Say goodbye to budget-conscious clients and hello to dream projects. Learn how to access 1000s of decision makers at your fingertips and pitch them using proven scripts.

Close Deals Without Feeling 'Salesy'

Clients keep ghosting you after you send pricing? Replace awkward sales tactics with a simple step-by-step approach that makes clients eager to work with you.

Spend Less Time On Admin

Systemize your business and spend more time creating. Learn to systemize client acquisition, streamline project management, and optimize your workflow.

Master High-Ticket Sales

Learn the art of landing $2k, $5k, even $10k+ projects with confidence. Our sales training will equip you with the skills to communicate your value, handle objections, and close big-ticket deals that get you paid what you deserve.

Land Bigger Retainers

Use our fulfillment framework to turn one-off projects into long-term, high-value retainer clients. Learn how to deliver exceptional results, build strong client relationships, and create ongoing revenue streams that provide stability.

How It Works

1. Follow The Offer Framework

Create high-ticket packages using our system and charge what you're worth.

2. Find & Pitch Clients

Find thousands of decision makers and use our cold outreach system to book calls.

3. Close Deals With Our Custom Sales Pipeline

Use our custom sales pipeline and simple scripts to close more deals.

4. Systemize Fulfillment & Land Retainers

Follow our simple fulfillment framework to multiply the lifetime value of your clients.

Step-by-Step Walkthrough Implementing The System

5 Courses | 80+ Video Lessons

Master our proven 4-step system with step-by-step guidance.

75+ Pages of Templates, Scripts, Contracts & 8 Dashboards

Plug-and-play templates & systems for your business

Taught By Someone Who's Done it

Hi, I'm Chris Pieta. Founder of Pieta Productions.

Since 2020 I've been working full-time in my photo & video business transforming brands. Our team of 4 helps food and beverage brands drive sales through compelling visuals.

You can check out our client work here.

See The System In Action

Access Thousands Of Leads

Tap into a goldmine of potential clients with our targeted approach:

✔️ Software guides that show you how to find thousands of qualified leads

✔️ Master advanced filtering to pinpoint your ideal clients

✔️Stop emailing support emails and find the decision makers

Get Paid What You're Worth

Unlock the secrets of high-value packages that clients can't resist:

✔️Learn our proprietary framework for bundling services

✔️Discover how to present offers that showcase your true value

✔️Master the psychology of pricing to attract premium clients

✔️Position yourself as the go-to expert in your niche

Automate Your Outreach

Spend less time on email outreach. Our proven system teaches you to:

✔️ Craft magnetic cold emails that get responses

✔️ Set up automated follow-ups that feel personal

✔️ Save hours while filling your pipeline with qualified prospects

✔️Learn the power of Dynamic Variables to personalize emails

Handle Pricing Objections With Ease

Sell like a pro without being pushy:

✔️Exact scripts for 9 pricing objections and 11 other common objections

✔️Simple techniques to turn hesitations into opportunities

✔️Strategies to showcase value over price

✔️Methods to close deals without being pushy

Systemize Your Way to Success

Creative Biz Dashboard

The Creative Biz Dashboard brings order to chaos:

✔️Manage leads, projects, and tasks in one central hub

✔️Stay organized with production and work with an editor

✔️Track your pipeline and forecast revenue with ease

✔️Plan content and stay consistent across all channels

Master the BUSINESS of Social Media

Our Social Media Funnel strategy teaches you to:

✔️Create content that attracts and engages your ideal audience

✔️Build authority and credibility in your niche

✔️Develop a content mix that nurtures leads effectively

✔️Craft calls-to-action that generate quality inquiries

⭐️⭐️⭐️⭐️⭐️ Client Experience

Our Client Portal transforms your workflow and client experience:

✔️Streamline onboarding and project management

✔️Allow clients to track project progress in real time

✔️Impress clients with professional organization

✔️Minimize revisions and maximize satisfaction

Land Retainers Using Our Fulfillment Framework

Our Fulfillment Framework guides you to:

✔️Exceed client expectations at every project stage

✔️Demonstrate ongoing value that targets client KPIs

✔️Identify upsell opportunities that benefit the client

✔️Seamlessly transition satisfied clients to retainers

BONUS: Ensure You Have Your Business Basics Set Up Right

Maybe you're just getting started in business.

Maybe you've been in the industry for many years and you want to make sure all your boxes are checked.

Either way, we include our business basics course to ensure you have all your bases covered.

LLC, bookkeeping, insurance, email setup so you don’t land in spam, and everything else you need to set yourself up for success.

80+ Lessons to help you implement the Creative Biz Launch System

Click To Preview 👇

Offers: Charge Thousands

1/ What Even Is An Offer?

2/ Where Most Creatives Go Wrong

3/ The Perfect Niche

4/ Dream Outcome

5/ Increase Your Value Overnight

6/ Building Packages: Problems & Solutions

7/ Pricing Your Offer

8/ Guarantees

9/ Driving Demand: Scarcity, Urgency, Bonuses, Naming

10/ Presenting Your Offer

Leads: Find Clients

1/ Leads Intro

2/ What Is A Lead?

3/ 4 Ways To Get Leads

4/ Creative Biz Launch System

5/ Basic CRM Overview

6/ Notion CRM Walkthrough

7/ Capturing Inbound Leads

8/ Working For Free (your first 3 clients)

9/ Warm Outreach

10/ Local Clients

11/ Cold Outreach Overview

12/ How A Cold Email System Works

13/ Cold Email Setup Part 1

14/ Cold Email Setup Part 2 (Tech setup guide)

15/ Automated Cold Email Warmup

16/ How To Find Thousands Of Leads

17/ Software Guide: How To Find Thousands Of Leads

18/ How To Write Cold Emails

19/ Cold Email Scripts

20/ Software Guide: Sending Cold Emails

21/ Processing Cold Email Responses

22/ Common Cold Email Mistakes (Low Response Rates)

23/ Marketing 101

24/ Social Media

25/ Building A Brand

26/ Unlimited Content Ideas

27/ Instagram Growth Blueprint

28/ LinkedIn Growth Blueprint

Sales: Close Deals

1/ Sales Intro

2/ Converting Leads To Clients

3/ Sales 101

4/ Sales Pipeline

5/ Notion CRM Walkthrough

6/ Apollo CRM

7/ Scheduling Sales Calls

8/ Sales Script Framework

9/ Sales Call

10/ Sales Script Walkthrough

11/ Objection Handling

12/ Proposals

13/ Contracts

14/ Closing Deals

15/ Getting Paid + Late Payments

16/ Bonus: Two Call Close

17/ Fulfillment

Fulfillment: Get Retainers

1/ Fulfillment Pipeline

2/ Customer Experience Above All Else

3/ Creative Biz Dashboard

4/ Onboarding & Deposit

5/ Mood Board

6/ Prep Call

7/ Turnaround Times

8/ Production

9/ Sharing Proofs

10/ Working with an Editor

11/ Final Deliverables & Invoicing

12/ Testimonials

13/ Case Studies

14/ Retainers

15/ Referral System

16/ Create Social Media Assets

17/ Follow Up Tasks

BONUS: Business Basics Minicourse

1/ How To Start Your Business

2/ 4 Step Blueprint Of Any Business

3/ Creative Biz Launch System

4/ Finding Your Niche

5/ Building A Portfolio

6/ Business Name

7/ Forming Your LLC

8/ Business Bank Accounts

9/ Payment Processors

10/ Invoicing

11/ Business Insurance

12/ Bookkeeping, Accounting, and Taxes

13/ Building A Basic Website

14/ Business Email

15/ Social Media Pages

16/ Google Business Profile

BONUS: Tested Templates, Scripts, Contracts & More

Over 50 pages of templates & scripts

1/ Notion Dashboard: Creative Biz Dashboard

2/ Notion Dashboard: Client Portal

3/ Cold Email Templates

4/ Sales Scripts

5/ Contract Templates

6/ Perfect Proposal Templates

7/ Objection Handling Scripts

8/ Email Response Templates

9/ 19 Deadly Cold Email Mistakes

10/ Cold Email AI Prompts

FAQ image

What Results Are Creatives Getting?

IMPORTANT: EARNINGS AND INCOME DISCLAIMER

All testimonials on this page are from real clients. The results you see on this page are not typical. Their experiences do not guarantee similar results. Individual results may vary based on your skills, experience, motivation, as well as other unforeseen factors. Creative Biz Launch has yet to perform studies of the results of its typical clients. Your results may vary.

Victoria Mannes

Product Photographer

"I immediately went full time after executing his lessons... ...you can genuinely see that he's really there for his students. It's not just a course for him, he's really there to help uplift us and shape us into the best business professionals we can be."

Aaron Villa

Brand Videography

“Throughout the learnings and processes I've hit $2-$6k deals pretty regularly... ...I’ve been able to provide for my family in ways that I wasn’t able to do before.”

Asti Messer

Brand Videography

"In my first month after I joined, I managed to close deals from 2 new clients. Now I am almost fully booked for the next 2 months with 7 new upcoming projects."

Jose Arieta

Product & Wildlife Photographer

"After I joined I was able to close my first client in a period of 3 months. That was a big deal for me because it was a $10,000 client!"

Watch CBL Student Video Testimonials

Everything You Get

Course 1

Offers: Charge Thousands

10 lessons where you'll learn:

✔️ Understand how to build value how to maximize it

✔️ Design a client-centric offer that solves real pain points

✔️ Learn how to build tiered packages that encourage clients to choose higher-value options

✔️ Real world pricing guide (full transparency on how much we recommend to charge)

✔️ Learn to communicate the unique value of your offer effectively

✔️ Learn to position yourself as a premium brand & the art of pricing psychology

✔️ Implement scarcity and urgency tactics ethically to drive sales

Click To See All The Lessons In Offers: Charge Thousands

1/ What Even Is An Offer?

2/ Where Most Creatives Go Wrong

3/ The Perfect Niche

4/ Dream Outcome

5/ Increase Your Value Overnight

6/ Building Packages: Problems & Solutions

7/ Pricing Your Offer

8/ Guarantees

9/ Driving Demand: Scarcity, Urgency, Bonuses, Naming

10/ Presenting Your Offer

Course 2

Leads: Find Clients

28 lessons where you'll learn:

✔️ My Cold Email System that lands you in decision-makers' inboxes, not spam folders

✔️ The "Perfect Prospect" method to identify and target your ideal customers

✔️ The email deliverability booster & warmup setup (DKIM, SPF, DMARC, & domain guide)

✔️ The Hook, Credibility, CTA framework to write cold emails that actually get responses

✔️ 100+ combinations of email scripts to stand out in the lead's inbox

✔️ AI prompts to generate personalized cold email copy

✔️ The warm outreach playbook to turn your network into a goldmine of opportunities

✔️ My Instagram Growth Blueprint for building a following that converts to clients

✔️ The LinkedIn leverage Strategy to turn connections into high-value clients

Click To See All The Lessons In Leads: Find Clients

1/ Leads Intro

2/ What Is A Lead?

3/ 4 Ways To Get Leads

4/ Creative Biz Launch System

5/ Basic CRM Overview

6/ Notion CRM Walkthrough

7/ Capturing Inbound Leads

8/ Working For Free (your first 3 clients)

9/ Warm Outreach

10/ Local Clients

11/ Cold Outreach Overview

12/ How A Cold Email System Works

13/ Cold Email Setup Part 1

14/ Cold Email Setup Part 2 (Tech setup guide)

15/ Automated Cold Email Warmup

16/ How To Find Thousands Of Leads

17/ Software Guide: How To Find Thousands Of Leads

18/ How To Write Cold Emails

19/ Cold Email Scripts Walkthrough

20/ Software Guide: Sending Cold Emails

21/ Processing Cold Email Responses

22/ Common Cold Email Mistakes (Low Response Rates)

23/ Marketing 101

24/ Social Media

25/ Building A Brand

26/ Unlimited Content Ideas

27/ Instagram Growth Blueprint

28/ LinkedIn Growth Blueprint

Course 3

Sales: Close Deals

16 lessons where you'll learn:

✔️ Sales Pipeline System to convert leads to paying clients without the guesswork

✔️ My discovery call framework to convert leads into clients without feeling 'salesy' or pushy.

✔️ The objection handling playbook to overcome any hesitation or pushback (especially pricing).

✔️ My perfect proposal template that turns "maybes" into enthusiastic "yes's"

✔️ The follow-up sequence that lands clients even weeks after initial contact

✔️ Proven strategies to avoid late payments from clients and get paid on time, every time

Click To See All The Lessons In Sales: Close Deals

1/ Sales Intro

2/ Converting Leads To Clients

3/ Sales 101

4/ Sales Pipeline

5/ Notion CRM Walkthrough

6/ Apollo CRM

7/ Scheduling Sales Calls

8/ Sales Script Framework

9/ Sales Call

10/ Sales Script Walkthrough

11/ Objection Handling

12/ Proposals

13/ Contracts

14/ Closing Deals

15/ Getting Paid + Late Payments

16/ Bonus: Two Call Close

Course 4

Fulfillment: Get Retainers

17 lessons where you'll learn:

✔️ Master the art of effortless project management and delivery with the Creative Biz Dashboard

✔️ My seamless onboarding sequence for an impressive start to every project and to minimize revisions

✔️ The retainer conversion method to secure long-term client relationships

✔️ The social proof generator to transform satisfied clients into powerful advocates.

✔️ Use our referral system to turn clients into lead generators

✔️ Leverage the included Client Portal Dashboard to streamline client communication and deliverables

✔️ Use our streamlined production workflow to boost efficiency and quality

Click To See All The Lessons In Fulfillment: Get Retainers

1/ Fulfillment Pipeline

2/ Customer Experience Above All Else

3/ Creative Biz Dashboard

4/ Onboarding & Deposit

5/ Mood Board

6/ Prep Call

7/ Turnaround Times

8/ Production

9/ Sharing Proofs

10/ Working with an Editor

11/ Final Deliverables & Invoicing

12/ Testimonials

13/ Case Studies

14/ Retainers

15/ Referral System

16/ Create Social Media Assets

17/ Follow Up Tasks

Included BONUSES To Get Even Faster Results

BONUS Course!

Business

Basics

16 lessons where you'll learn:

✔️ LLC Formation guide for protection and credibility

✔️ My website builder blueprint that turns visitors into engaged leads

✔️ Understand bookkeeping & tax essentials

✔️ How to set up your email accounts to land in the inbox instead of spam folders

✔️ Set up payment processors to invoice with ease

✔️ The Google Business setup to boost your local SEO and credibility

✔️ The social media to establish your brand across key platforms

Click To See All The Lessons In Business Basics

1/ How To Start Your Business

2/ 4 Step Blueprint Of Any Business

3/ Creative Biz Launch System

4/ Finding Your Niche

5/ Building A Portfolio

6/ Business Name

7/ Forming Your LLC

8/ Business Bank Accounts

9/ Payment Processors

10/ Invoicing

11/ Business Insurance

12/ Bookkeeping, Accounting, and Taxes

13/ Building A Basic Website

14/ Business Email

15/ Social Media Pages

16/ Google Business Profile

BONUS Notion Dashboard

Creative Biz Dashboard

8 Dashboards In One

✔️ Client Facing Portal

✔️ Sales CRM

✔️ Production Pipeline

✔️ Content Calendar

✔️ SOP Database

✔️ Team Portal

✔️ Daily & Weekly Journal

✔️ Task List

BONUS Resources

Cold Email Mastery

30+ Pages Of Cold Email Resources

✔️ Cold Email setup guide so you don't land in spam (DKIM, SPF, DMARC)

✔️ Mix & Match cold email templates with 100+ combinations

✔️ How to fully automate your email warmup

✔️ AI prompts for cold email scripts that get responses

✔️ Automated cold email sending system

✔️ Cold email response flowchart

✔️ 19 of the most common cold email mistakes

BONUS Resources

Sales Pro Toolkit

20+ Pages Of Sales Resources

✔️ The simple 9 step discovery call template

✔️ Discovery call scripts: know exactly what to say

✔️ Overcome the 20 most common objections with our word-for-word scripts

✔️ 100+ bonus questions to ask on discovery calls

✔️ How to use the Agree, Question, Review,  Handle, Check In method to close bigger deals

BONUS Resources

Contract & Proposal Pack

15+ Pages of Contract & Proposal Resources

✔️ 8 Page Contract Template

✔️ Plug & Play Contract Terms

✔️ Licensing Terms

✔️ Perfect Proposal Template

✔️ Example Packages with Pricing

✔️Learn to systemize the proposal process

Always Risk Free

30 Day Money-Back Guarantee

Get Started Without Risk

I want to make this program a no brainer decision.

If within 30 days you want a refund, for whatever reason, we'll give you 100% of your money back.

I invite you to take the time to truly evaluate whether Creative Biz Launch is a good fit for you.

To do that, you need to see what we have to offer from the inside, not the outside.

Best case: you get the creative biz of your dreams, you start landing clients on repeat and hit your long-term goals.

Worst case: you get 4 weeks of free training, you tell me I suck, and I hit the refund button.

Fair enough?

How Effective Is The System?

Get Started Today

Creative Biz Launch

✔️ 12 Months Of Weekly Coaching

✔️5 Courses with 80+ video Lessons

✔️ Offers: Charge Thousands

✔️ Leads: Find Clients

✔️ Sales: Land Deals

✔️ Fulfillment: Get Retainers

✔️ 1 Year of community access & implementation support

✔️ BONUS Course: Business Basics

✔️ Creative Biz Dashboard

✔️ Cold Email Mastery (30+ Pages)

✔️ Sales Pro Toolkit (20+ Pages)

✔️ Contract & Proposal Pack (15+ Pages)

✔️ 30 Day Money-Back Guarantee

Victoria Mannes

Product Photography

Asti Messer

Brand Videography

Kuma Content

Event Photography

Trusted By Hundreds Of Photographers & Videographers

“Throughout the learnings and processes I've hit $2-$6k deals pretty regularly... ...I’ve been able to provide for my family in ways that I wasn’t able to do before.”

-Aaron Villa

“He really tries to understand his students, give the best advice that he can, you can genuinely see that he's really there for his students. It's not just a course for him, he's really there to help uplift us and shape us into the best photography business professionals we can be."

- Victoria Mannes

"He [Chris] has a really simple way of getting complex concepts across to us... ...I believe that he genuinely wants, not just me, but the entire group to succeed."

- Victor Lopez

"This has been a great community to be a part of and I would recommend this to anyone who is ready to start their creative business because it has been life changing."

-Natalia Augustyn

"After I joined the course I was able to close my first client in a period of 3 months. That was a big deal for me because it was a $10,000 client."

- Jose Arieta

“There’s nothing he doesn’t cover in here.”

- Luke Kran

Zero clients to 7 within a few months of joining.

- Yi

Starting running his photo business in a systemized way and became clear on his service.

- Dennis L

"I have been working for 5+ years as an in-house photographer at a national magazine... ...I can honestly say that I learned so much more than I expected."

- Wilfried, UK

Commercial Photographer

"A mentor who gives a crap - Chris is not just great at what he does, he's passionate and invested in guiding us to our own success. The internet is full of gurus peddling courses promising the world - but the courses are lacking, and the mentors are missing. This is not the case here."

- Kevin Ziegler

"In my first month after I joined the course, I managed to close deals from 2 new clients. Now I am almost fully booked for the next 2 months with 7 new upcoming projects." - Asti Messer

"I feel like I can make more money this year in photography than I did the last 3 years combined!"

- Max Cruz

Hi, I'm Chris!

Owner of Pieta Productions, and your guide through the Creative Biz Launch system.

In 2019 I was fed up with my 9-5.

I was taking street and cityscape photos since 2016, so I figured my camera was the fastest way to working for myself.

In 2019 I decided I was going to work full time for myself as a photographer (and eventually videographer).

In 2020, I quit my job in the middle of the pandemic to pursue photography full-time. The crazy part?

I had one $500 client.

Within 2 years I’d worked with over 50 high-paying clients using the exact system I’m about to teach you.

In 2021, I started sharing videos on YouTube teaching the business behind photography and videography. Messages from creatives telling me they were able to land clients, negotiate better deals, and even leave their 9-5's because of the content I was sharing flooded my inbox. Crazy. Today my channel has 75,000+ creatives learning the strategies.

In 2022 I started Creative Biz Launch so I could help as many creatives as possible.

My mission is simple: change lives by teaching business systems to my fellow creative photographers & videographers.

In 2023 I was spending about half my time at Pieta Productions working with clients, and the other half teaching photographers and videographers how to build their businesses.

For the past year I’ve been working behind the scenes to bring you Creative Biz Launch 2.0. It has everything from v1.0 that helped hundreds of our client land high-paying clients and build thriving creative businesses. Now with even more proven systems, step-by-step guidance, and the latest real-world strategies!

My mission with CBL is to provide creatives (like you!) with the best, most accessible and straightforward education that isn’t taught in photo or film school.

I genuinely value connecting with our community and believe that a rising tide lifts all boats.

I’m excited to have you join our community and be a part of this incredible story.

Let's turn your passion into a thriving business.

FAQs

Is this self-paced or is it cohort-based?

Creative Biz Launch is completely self paced.

We recommend joining our optional community and coaching membership to get accountability and personalized support implementing the system.

How long will it take to see results?

Many students start seeing improvements in their business within the first month but results will vary based on a variety of factors. The most significant results typically come after implementing strategies from courses 2 & 3 which focus on systemizing client acquisition.

Are my results guaranteed?

Like anything in life, you will get out of this program what you put into it. While we do offer a 30-day money-back guarantee, the specific results you get are up to you and based on dozens of factors outside our control.

I'm worried I won't be able to handle all the new clients

We not only teach you how to get clients, we give you the systems to handle more clients than you thought possible. It starts with our Creative Biz Dashboard. The all-in-one Notion template to organize projects, share mood boards, and even a place work with your new editor.

Our Flawless Fulfillment framework makes it easier than ever to handle onboarding prep, asset review, and final asset delivery. All while setting you up for a 5-figure retainer deal.

Can't I just do this myself with all the info online for free?

You certainly can, it just takes a 2-3 years of trial & error. I'd argue that if you could have already done it for free, you wouldn't be here reading this question.

I'm already making some money with my photography/videography. Is this still for me?

If you're making less than $10k a month, this system is designed specifically for you.

If you're making more than $100k/yr we recommend our private coaching to scale even faster. Apply here.

How much time do I need to dedicate to the course?

We recommend setting aside at least 3-5 hours per week to go through the course materials and implement the strategies. However, the course is self-paced, so you can adjust based on your schedule.

Creative Biz Launch is built in a way where many of our students with a full-time job and kids still succeed.

Is this program suitable for beginners?

Absolutely! We include our Business Basics course inside of the system to get you set up for success quickly and avoid the painful mistakes along the way.

Can I access the course material all at once, or is it drip-fed?

You get immediate access to all course materials upon enrollment. This allows you to work through the content at your own pace and revisit modules as needed.

Do you offer any one-on-one coaching?

We do offer a separate coaching program for creatives that want personalized guidance and want to results faster.

Please click here to apply.

Can I apply the strategies in this course to other creative fields?

While the course is tailored for photographers and videographers, many of the business principles and systems can be applied to other creative fields. We have students from various backgrounds (3D artists, designers, content creators) who've successfully adapted our strategies.

I'm not based in the U.S. Is this still for me?

Creative Biz Launch is international! We have students in the US, Canada, all over Europe (UK, Hungary, Poland, Germany, Denmark... to name a few), Australia, Asia, and South America.

We have an emphasis on principles in this program. Principles that are universal no matter where you're based.

Always Risk Free

You're at the very bottom of the page so I'm guessing you want to know, "is this really for me?"

I want to make this a no brainer decision.

That's why I've added an insane guarantee. If within 30 days you want a refund, for whatever reason, we'll give you 100% of your money back.

The only way I'm able to make such a bold guarantee is because I know this system is life changing. It's changed my life. It's changed the lives of so many photographers and videographers, and I want nothing more than the opportunity to work with you and change your life as well.

But the only way for that to happen is from the inside, not the outside.

I invite you to take the time to truly evaluate whether Creative Biz Launch is a good fit for you. To do that, you need to see what we have to offer from the inside.

Best case you get the creative biz of your dreams, you start landing clients on repeat and hit your long-term goals.

Worst case you tell me I suck, I hit the refund button, and you get four weeks of free training. Just email me at chris@creativebizlaunch.com and request a refund.

So you have a decision.

Do nothing and stay where you are.

Or tell yourself, "I'm worth it" and make the investment in yourself.

Both options are risk free. But only one of them has the potential change your life.

Templates

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How Effective Is The System?

Is Creative Biz Launch For You?

You're great at the creative part but you struggle with the biz side.

Do you feel overwhelmed with all the advice out there? Have you wanted to build your confidence pitching clients and actually closing deals?

You've tried landing clients but they're inconsistent.

Referrals and some messages sent... but nothing seems to stick. You find yourself taking random jobs just to get by.

You're stuck charging low rates and dream of 5 figure projects.

You hear of creatives getting paid multiple thousands for just a few photos and videos... what are they doing right?

If you're nodding your head...

Then this system is for you.

Creative Biz Systems Incoming...

What Results Are Students Getting With The System?

"In my first month after I joined, I managed to close deals from 2 new clients. Now I am almost fully booked for the next 2 months with 7 new upcoming projects."

- Asti Messer

"After I joined I was able to close my first client in a period of 3 months. That was a big deal for me because it was a $10,000 client!"

- Jose Arieta

"I immediately went full time after executing his lessons."

- Victoria Mannes

“Throughout the learnings and processes I've hit $2-$6k deals pretty regularly... ...I’ve been able to provide for my family in ways that I wasn’t able to do before.”

-Aaron Villa

Ditch The Freelance Hustle And Build A Sustainable Creative Business

If you’re a photographer or videographer, I’m guessing you’ve tried to land clients using one or all of these methods:

x Posting constantly on social media

x Referrals or word-of-mouth

x Discounting your rates

x Boosting social media posts

x Networking events with little ROI

x Sending cold messages with no proven system

You know that you’d be able to help clients out with your photos or videos, but they just don’t seem to want to work with you. And the ones that do barely have a budget. Here’s something you may not be ready to hear…

Getting Clients Is A Solved Problem

Look, this is a hard truth. Getting clients is solved problem. It's easy if you have the right systems in place. I hate seeing struggling photographers and videographers out there. The good news? It doesn't have to be that way.

There's loads of videos on YouTube giving you the information on how to land a client, but none of these give you the implementation. I've spent years perfecting a system that lands you clients and provides you with predictable revenue. It's worked for me, it's worked for the students in Creative Biz Launch, and I can't wait for you to be next.

Creative Biz Launch offers a complete system to transform your creative business. With our client acquisition system, you'll learn how to land client after client. And that's just the start.

I'm here to help you build a Creative Business System. Here's how we do it 👇

What's included in the system?

Everything you need to run a creative biz.

Proven Client Acquisition System

Everything from where to find clients to closing the deal.

Live Support

Private Discord access to get support when you have questions about your business, clients, or the program.

Complete Cold Email System

No more landing in spam. Learn the magic behind cold email.

Business Basics Blueprint

LLCs, insurance, niches, website, and more.

Retainer Framework For Repeat Clients

Go from $1k per client to $10k+

Automations + Hiring Guide

Remove yourself from your biz by hiring and automating it all.

Complete Sales Training

Gain confidence in your pitching with our sales scripts, video trainings, proposal templates, and objection handling resources.

Exact Scripts For Emails & Sales Calls

25 pages of cold email resources to help you stand out in their inbox (proven templates)

Irresistible Offer Creation Formula

The exact blueprint to stop charging hundreds and start charging multiple thousands.

And we're just getting started...

Keep reading to learn all that's included in the complete Creative Biz System.

What our students are saying...

How A Simple 5 Step System Unlocks Consistent Clients

Step 1: Get your business basics in order.

Step 2: Create your irresistible offer.

Step 3: Follow the client acquisition system framework.

Step 4: Turn one time projects into long-term, high-paying retainers.

Step 5: Hire a team and automate your biz or coast on 6 figures a year. You decide.

Here's how it works

The Creative Biz Launch System

Step 1: Get your business basics in order

Set up your business the right way from the start.

If you're reading this, chances are you're already great at what you do. Photography or videography is what you're the best at. This module walks through how we can take our creativity and build a stable business foundation on top of everything we know.

Learn the one service, one avatar, one and channel method to hit your first six-figure year. Get the mindset training of what it takes to be a creative entrepreneur and the practical frameworks that make you a productivity machine.

Learn how to find a profitable niche and set up the basics like LLCs, bank accounts, insurance, accounting, and more.

Get the foundation for an effective cold email system. The sad truth is that most creatives set up their cold emails wrong. They send hundreds of emails and quit because they're getting few, if any, responses. This module wraps up by laying the foundation for cold email setup. We help you authenticate properly, show you automated warm-up tools, and ensure your main domain stays spam-free (while allowing your cold domain to do the heavy lifting).

Included lessons:

  • How To Start Your Business

  • Creative Entrepreneur Mindset

  • How To Stay Productive and Make Progress

  • Niche 101

  • Forming An LLC

  • Business Bank Accounts + Insurance

  • Bookkeeping, Accounting, Taxes

  • Payment Processing

  • Domain Setup

  • Cold Email Setup

  • Email Warmup For Deliverability

  • Building Your Basic Website

Step 2: Create your irresistible offer

Learn how to charge multiple thousands rather than hundreds

What's the easiest way to charge a lot for your work? Packages. We teach you the steps to identify the most profitable clients in your niche, create a package around the problems they're facing, and sell it for thousands.​​

The truth is, most creative offers suck. When I nailed down my irresistible offer I 3x'd my revenue.

Gone are the days of charging hourly or per asset. With the power of learning what VALUE actually means in the creative industry, you'll be able to create packages clients will be eager to buy. You'll learn how to transform the core offers in your business and rapidly increase your revenue per client.

Included lessons:

  • Typical Creative Biz Packages (Low Budget)

  • The Dream Outcome

  • The Value Equation

  • Problems + Solutions

  • Identifying Core Components and Bonuses

  • Implementing Guarantees

  • Pricing Your Offer

  • Putting It All Together

  • Website Revisited With New Copy

Step 3: Follow the client acquisition framework

The proven system to land client after client

You'll learn my proven client acquisition system that will generate predictable revenue for your business, month after month.

Everything from online databases to find thousands of potential clients to exactly what to say on a sales call to close the deal. You'll learn the complete pitching process, how to write cold emails that actually get responses, how to handle calls confidently, and so much more.

This system frees you from the trap of relying on referrals. Imagine if you could unlock predictable client revenue month over month. This systemized approach gives you the creative business security you deserve. We even show you how to automate the process so you can focus on doing what you do best: the creative work

Included lessons:

  • Client acquisition 101

  • Sales 101

  • What to do if you have no clients in your niche

  • Intro to prospecting

  • Lead gen basics

  • Cold email overview

  • Cold email level 1

  • The sales call

  • Perfect proposals

  • Negotiating

  • Fortune in the follow up

  • Closing deals, invoicing, collecting payment

  • Getting 5 star reviews

  • Collecting case studies

  • Retainer models

  • CRM walkthrough (free CRM included with the program)

  • CRM setup (advanced CRM)

  • Cold email level 2

  • Advanced prospecting

  • Cold email level 3

  • Marketing 101

  • Instagram marketing

  • Linkedin marketing

Step 4: Turn one time projects into long-term, high-paying retainers

The system to get clients coming back for more... every time

Fulfillment is where most photographers/videographers drop the ball. Most creatives think that all they have to do after signing a contract is deliver the best photos and videos possible. And they're great at that. They produce incredible results... but there's a few key things involved to land high-paying retainers.

This system teaches you the fulfillment pipeline that will help land client retainers. Landing one client is hard enough. This method turns one client deal into a year or more of guaranteed work.

On top of this, you'll learn how to get 5-star reviews, collect incredible case studies, and build a referral system that brings in revenue. Most creatives sleep on fulfillment, but this is arguably more important than client acquisition. Let's turn those $1k projects into $10k deals.

Included lessons:

  • Creative Biz Dashboard walkthrough

  • Customer experience is king

  • The fulfillment pipeline

  • Onboarding clients and collecting deposits

  • Intro to Notion

  • Perfect prep calls

  • Turnaround times

  • Sharing proofs

  • Final deliverables + invoicing

  • Collecting reviews

  • Case studies

  • The referral system

BONUS Step: Scaling past $100k

Hire a team and automate your biz or coast on 6 figures a year. You decide.

This bonus module is here to remove you from parts of your business and increase revenue. VAs, editors, AI, automations, and more. But if you don't want to go past $100k that's okay too. With steps 1-4 you have the system to run a sustainable business and have clients coming to you.

But if you want to grow to multiple six figures, here's what we got. Discover the magic of buying back your time. I'll show you two paths your business can go down once you hit six figures. This module will help remove you from your business. We walk through making your first hires like a VA and Editor, what to train them on, and how to communicate with your team.

Learn the magic of automation and create automated tasks for day-to-day tasks that are piling up. We wrap up by walking you through everything you need to know about S Corps and hiring an accountant.

Included lessons:

  • Your 6 figure blueprint

  • Intro to automations

  • Cold email level 4

  • Automating your business

  • ChatGPT and leveraging AI

  • Hiring and working with an editor

  • Hiring a Virtual assistant (VA)

  • Intro to Slack

  • Forming an S corp and hiring an accountant.

ONLY $1,495 OR 6 Payments of $285

Everything you get when you enroll today

1. 6 Modules with 90 videos lessons teaching you the Creative Biz Launch system

The complete, no-fluff creative biz system. Each video lesson contains actionable steps so that you're making real progress towards your dream business.

Everything you need to start and grow your creative biz. The step-by-step walkthrough to quickly implement all the tools, templates, scripts, and more to grow your biz.

Unlock the system that lets you get more clients, charge more per client, and keep them coming back for more.

2. Live Support & Community

Private Discord community for Creative Biz Launch Students. Ask any questions around program content, unique client situations, and feel supported by a community of entrepreneurs who understand what you're going through.

3. BONUS: Creative Biz Action Plan

This Notion template walks you through each module and holds you accountable.

This is where you can take notes and check off your progress as you progress through the program.

Other online courses sell you videos and forget about you. We provide accountability to make sure you're serious about winning in Creative Biz.

4. BONUS: Creative Biz Dashboard

All-in-one Notion template for your biz. Includes all you need to manage your business and stay organized.

  • Custom built CRM for creatives

  • Production Database to keep track of client projects

  • Moodboard database to share with client

  • Photo editing pipeline for working with your future editor

  • Weekly journal for tracking progress

  • SOP database for creating playbooks for your future team

5. BONUS: Cold Email Mastery

Complete cold email setup guide to keep you out of spam and actually get responses from leads.

  • Cold email authentication guide

  • Automated warm up system

  • How to write cold emails: 4 step framework

  • Cold email templates (proven templates that get responses)

  • Cold email mistakes (the 17 most common mistakes)

  • How to find thousands of qualified leads with a few clicks

  • High response rate checklist

6. BONUS: 15+ Digital Downloads

  • Exact sales scripts to close the deal

  • Contract pack with customizable templates

  • Proposal outlines for high-paying clients

  • Cold email templates that get responses

  • Checklists for each module to stay on track

  • Client communication templates for every situtation

  • And many more!

7. BONUS: Software stack + exclusive discounts for students

  • List of 10+ softwares I use to run and automate my business

  • Setup guides to get going right away

  • Exclusive discounts for Creative Biz Launch Students

  • Custom Notion Templates

  • Step-by-step instructions to automate your business

  • Exclusive discounts on softwares

8. FREE Access To The Upcoming Mindset & Productivity Course

Struggle with procrastination? Imposter syndrome or mindset getting in the way of making progress?

I'm building a BRAND NEW course on Mindset & Productivity. By enrolling in Creative Biz Launch, you'll get FREE access to this full training.

Coming soon.

100% Money Back Guarantee

Get Started Today 100% Risk-Free

I'm able to make such a bold guarantee because I'm confident that this program works. It's changed my life and it's changed the lives of the students who've used this system.

If you aren’t completely satisfied with Creative Biz Launch, let us know within the first 45 days for a full refund. No questions asked.

ONLY $1,495 OR 6 Payments of $285

Hear the results students have achieved with the Creative Biz Launch System...

Everything you get when you enroll today

Module 1: Get Set Up For Success

Learn the business side of creative business.​

Module 2: Business Basics

Set up your business the right way from the start.

Module 3: An Irresistible Offer

Learn how to stop charging hundreds and start charging thousands.

Module 4: Client Acquisition System

Get the complete system to land client after client.

Module 5: Flawless Fulfillment

The system to get clients coming back for more... every time.

BONUS MODULE: Scaling Past $100k

Remove yourself from parts of your business and increase revenue.

BONUS: Cold Email Mastery

Proven scripts, anti-spam setup, detailed email analysis, and more.

BONUS: Contract Pack

Mix & Match templates to create the perfect contract for your niche

BONUS: 15+ Digital Downloads

Sales scripts, client email templates, proposal templates, and more.

BONUS: Creative Biz Dashboard

All-in-one Notion dashboard with 6 templates to stay organized.

BONUS: Mindset & Productivity Course (launching soon)

Get free access to productivity + mindset training when it launches.

BONUS: Software Stack + Discounts For Students

Software list to run your business and negotiated discounts for students.

Live Support & Community

Ask questions and feel supported by a community of entrepreneurs.

ONLY $1,495 OR 6 Payments of $285

100% Money Back Guarantee

45 Days. No questions asked.

Best case you get the creative biz of your dreams, you start landing client on repeat and to hit your long-term goals. Worst case you tell me I suck, I hit the refund button, and you get six weeks of free training.

Both options are risk free. But, the only thing guaranteed to not help you is not enrolling in the program.

The life you're dreaming of is on the other side saying "I'm worth it" and investing in yourself.

I leave you with this...


You're at the very bottom of the page so I'm guessing you want to know, "is this really for me?"

I want to make this a no brainer decision.

That's why I've added an insane guarantee. If within 45 days you want a refund, for whatever reason, we'll give you 100% of your money back.

The only way I'm able to make such a bold guarantee is because I know this system is life changing. It's changed my life. It's changed the lives of so many photographers and videographers, and I want nothing more than the opportunity to work with you and change your life as well.

But the only way for that to happen is from the inside, not the outside.

I invite you to take the time to truly evaluate whether Creative Biz Launch is a good fit for you. To do that, you need to see what we have to offer from the inside.


Best case you get the creative biz of your dreams, you start landing clients on repeat and hit your long-term goals.

Worst case you tell me I suck, I hit the refund button, and you get six weeks of free training. Just email me at chris@creativebizlaunch.com and request a refund.

So you have a decision.

Do nothing and stay where you are.

Or tell yourself, "I'm worth it" and make the investment in yourself.

Both options are risk free. But only one of them will change your life.

$10k client within 3 months...

Regularly hitting $2-6k deals...

7 clients within 2 months...

$3k in under 4 weeks...

These aren't just random numbers I'm throwing around. These are the results of students just like you. Students who had the creative part down but needed just a few business systems in place to skyrocket their growth.

Frequently Asked Questions

I see the great results students get but I'm scared I won't be able to handle all the new clients.

We not only teach you how to get clients, we give you the systems to handle more clients than you thought possible. It starts with our Creative Biz Dashboard. The all-in-one Notion template to organize projects, share mood boards, and even a place work with your new editor.

Our Flawless Fulfillment framework makes it easier than ever to handle onboarding prep, asset review, and final asset delivery. All while setting you up for a 5-figure retainer deal.

How long until I see results?

Module 1 exists to give you an instant boost in productivity, ability to work, and will provide valuable mindset shifts to set you up for success.

You'll see the greatest results once you implement Module 3 and combine that with the Client Acquisition strategies of Module 4.

We've had students land multiple clients within a month of joining. Check out the testimonials and see what's possible!

Who is this for?

Photographers and videographers who work mainly with companies will benefit most from this course.

If you work with individuals, you'll still get your money's worth, but many of the methods in module 4 won't be as effective.

Are my results guaranteed?

Like anything in life, you will get out of this program what you put into it. While we do offer a 45-day money-back guarantee, the results you get are up to you. We can promise that if you commit to the process and put in the work, you will see results.

What kind of support is provided as part of this system?

Upon enrolling, you'll have instant access to our private Discord community.

You can ask any questions about program content and you'll get an answer from our founder, Chris Pieta.

On top of this, we have creatives from every field in there, willing to share their experiences with clients, what works, what doesn't work. You're learning from top creative entrepreneurs who've been through everything.

I have trouble staying accountable, do you help with that?

Yes! Other online courses sell you videos and forget about you. We provide accountability to make sure you win.

The Creative Biz Action Plan (Notion template) holds you accountable to go through the program, and implement the systems in your business.

Inside our Discord server, we have an accountability group where you can share daily habits, clients wins, and progress through the program.

What level of business experience do I need to effectively use this system?

This program is designed for all levels, from beginners to experienced creatives . It guides you through foundational business concepts to advanced client acquisition techniques, ensuring you build a solid foundation and grow your creative business effectively.

Beginners will have the full blueprint to go from zero to a sustainable business.

If you're experienced but making under $200k/yr then you'll be able to unlock the last few pieces to get you there.

If you're making over $200k/yr I recommend our 1:1 coaching program - apply here.

Is this system useful for creatives outside of photography and videography?

While specifically tailored for photographers and videographers, the principles and systems are applicable across various creative fields. Any creative professional looking to streamline and grow their client-based business will find value in the program.

There are a lot of photographers and videographers in the program, but we also have 3D designers and graphic designers just to name a few.

I'm not based in the U.S. Is this still for me?

Creative Biz Launch is international! We have students in the US, Canada, all over Europe (UK, Hungary, Poland, Germany, Denmark... to name a few), Australia, Asia, and South America.

We have an emphasis on principles in this program. Principles that are universal no matter where you're based.

What sets the Creative Biz Launch program apart from other offerings?

Creative Biz Launch program has an emphasis on practical, proven systems and strategies. It offers not just knowledge but actionable steps, templates, and tools designed for direct application in your creative business, ensuring a comprehensive and hands-on approach.

You won't learn how to take pretty pictures or edit videos in this program. You'll learn how to make money doing something you love.

What if I haven't found my niche yet?

No problem. Module 2 and 3 are there to help you hone in on the perfect niche.

We help you take what you're good at, give you our framework to find a niche that's profitable and growing in today's market, and the end result is a fulfilling, profitable business.

How much time per week should I dedicate to this program?

Flexibility is key in this program, but dedicating a few hours weekly to learn and implement its strategies will accelerate your progress. The more time you spend in applying the system's tools and methods, the faster you'll see tangible results.

Meet Your Coach Chris Pieta

Your Guide Through The System

In 2020, I quit my job in the middle of the pandemic to pursue photography full-time. The crazy part?

I had one $500 client.

Fast forward 2 years and I landed 50+ brands as clients using the system I'm about to teach you.

In 2021 I started a YouTube channel. I taught the business behind being a photographer and videographer. I would get messages from creatives telling me they were able to land new clients, negotiate better deals, and even leave their 9-5's because of the content I was sharing. Crazy. Today my channel has 67,000+ creatives learning the strategies.

In 2022 I launched Creative Biz Launch to help as many creatives as possible. My mission is simple: change lives by teaching creatives business systems. Business is simple once you've already made all the mistakes along the way. I made these mistakes so you don't have to.

I’m excited to have you join our community and be a part of this incredible story. Let's turn your passion into a thriving business.

How I went from chemistry nerd to building a successful photo & video biz.

And how I'm teaching thousands how to do the same.

When I was stuck in my 9-5, I wanted out. My goal wasn't to become a professional photographer. It was to build a business that would replace my 9-5. Photography just happened to be the thing I was good at.

That mindset dictated everything I did. I didn't look at the traditional ways photographers and videographers operated their businesses.

It all seemed so backwards and outdated to me... Build a portfolio, hope clients see it, get your name out there in networking events... this wasn't 2004 anymore.

There were those that said the answer was posting on Instagram every day for years hoping brands reach out. I didn't want to wait years. I wanted to escape the rat race ASAP.

I went to college for chemistry. Little did I know, being a math and science nerd was the perfect background for the photo and video biz I was building.

"Chris, we don't need a darkroom any more for photography... what does chemistry have to do with building a photo and video biz?"

I'm glad you asked. See, I had a problem solving approach to everything. I didn't subscribe to traditional thinking. I used a first principle approach. I took some online courses, watched youtube videos, and started building a system. Systems just make sense in my head (my friends tell me I act like a robot... but that's another story).

I built the system out, tested it, broke it, fixed it, and repeated this process from January 2020 to July 2020. And that's when I landed my first client. A whopping $500.

It was great to get paid, but even better, I had proof that the system worked. If I could land 1 client, I could land 50. I called my boss up and put in my 2 weeks notice.

Over the next 2 years I would go on to work with 50+ brands and scale my company rapidly to a team of 4.

During this time, I saw my creative friends struggling to land clients... some of them quit their jobs and had to go back to full-time work, because they weren't landing deals. Most were barely scraping by.

But somehow I was landing multiple high-paying clients a month and renewing existing client retainers.

Why were my peers struggling while I was able to land clients so easily?

Simple. I developed a systematic approach. I wasn't just shooting in the dark. I was following a proven framework that would produce results over and over again.

This same system has been used by creatives all over the world.

Jose used the system to land a $10k client.

Aaron is landing consistent $2-6k deals.

Victoria quit her job immediately after implementing the system.

Syaafi closed a $13k SGD ($9k USD) deal in just a few months.

This is what I give you today. A complete creative business system.

You're one decision away from the life you're dreaming of.

Your coach,

Chris Pieta